Hey guys, what’s up? Tim Queen here and today we’re going to talk about how you can promote your articles and blog posts on LinkedIn, I’m going to share seven techniques that you can use today, that will help you rank your articles on LinkedIn, and get a ton of organic traffic to your blog or website so you can turn them into customers.
1. Native LinkedIn Articles
Option one, you can just take your entire article, copy and paste it and post it into a native LinkedIn article and publish it again on the platform. Now, I wouldn’t recommend this for a couple of reasons. One, you don’t have any SEO features built into the LinkedIn platform so you can’t mark it as a canonical page. Canonical, if that’s not a term that you’re familiar with is basically you’re telling Google, this is a copy and the version on your website is the original. So you, canonical basically means you’re pointing out that, hey, this is just like a duplicate, don’t take this seriously; don’t don’t index this, the original is on my website. So otherwise, Google will just think some one is either stealing your content, or you’re just spamming the web, and that will harm your article. So that’s really bad. LinkedIn has really not put a lot of thought into not updating their platform to the latest requirements in terms of SEO and organic ranking on search engines. So that’s a bummer. You might get some hardcore people on LinkedIn who are really into articles, you might get a little bit more traffic this way from those group of people. But I generally don’t recommend it. The ultimate purpose of your article is ultimately to get people to your website, so you have more control over what’s going on, you can track them, you can have like some pop up showing up, maybe asking them to submit an email address, fill out a contact form requests, like a downloadable, download the white paper ,click the contact form, so you have much more control on your website, so just keeping people on the LinkedIn platform is not really helping you to do that. So that’s option one, just copy and paste everything. I personally wouldn’t recommend that unless you don’t have a website, and you just want to have a platform to publish on, and you don’t want to invest and to growing your own blog.
2. Share Text Snippets
Now option two is much better. It’s basically just taking a snippet of your article and sharing this on LinkedIn, you can, for example, take the first 500 words, post this in form of a LinkedIn article. So and then at the end of the snippet, you just tell them hey, if you want to read the full article, here’s the link to my website to the original article. This can work well. It’s a great way to get people, giving them a little teaser on the LinkedIn platform with some native content types. I personally wouldn’t use articles, I would use the new post type, which is now able to share up to 3000 characters, or roughly about500 to 600 words. So works exactly fine the same way as articles ,but you get much higher organic reach. So the only downside is you can’t really share any images, or you can only attach like one to your posts. But I don’t see that as a downside. Just focus on like conveying like maybe structuring like your your intro section a little bit different, so you’re capturing someone’s attention right there in the first three lines of your text. And then at the end, just promote the full article, you can share it either inside of your posts at the bottom, or you can put a link in the comment section below if you are running out of characters. And that’s a really great way how you can promote your article, you can even turn this evergreen, if you’re using a platform such as Social Bee, you can just repurpose and recycle the post and edit, republish, like a couple of weeks later. So people can, new people can also discover some of your older articles on LinkedIn.
3. Share Articles URL
Option three is, you can just share the URL of your blog post. And what I mean by that you basically copy and paste the URL of your article, paste this into a new post and what LinkedIn will do it will automatically attach it to your post. Now, you can still write your 3000 words of content inside. The only downside is with this method, versus just having like a text only or picture post, post with an attached link is traditionally getting much lower click through rate and organic reach on LinkedIn. So then they prefer native content. So if you just have text only, or text plus picture, you get more impressions in other people’s newsfeed then if you attach a clickable link to your post, but again, it’s really another great way how you can share your article because what you’re losing in organic reach you will gain in terms of much higher clickthrough rate because it’s much easier to just click on the image of the attached article. So that’s a really cool option to get more traffic. Again, you can put this evergreen, put this into like a scheduling software such as Social Bee to one of the content buckets. And then you can have different content types. You could for example, have a text-only version, picture version and an attached link version inside, so you’re always having different content types and can rotate them around.
4. Share Summary Post
Option four, you can write a completely bespoke, LinkedIn post. And by that I mean basically writing like not just taking an extract but writing like a maybe a summarized version of your article. Or just like writing something completely custom that people can’t find it, maybe just picking out like one lesson, then rewriting it in form of a LinkedIn post, and then sharing this, you could even create 10 different LinkedIn posts just to promote one article. For example, if you have a really long article,3000 words long, you could take just like one chapter, one lesson, and you write a short summarized version, like short, like two 300 words version of that into a LinkedIn post, and then you link into the full article. And then you write another LinkedIn post, maybe with a different image attached to it, and write it about section two of your article. And then another post about section three ,and so on. And if you put this all into like a social scheduling tool, it’s really easy to promote your article over and over again, and always having fresh content to promote it. Because why waste your article which you spend so much time writing, just to post like once. You can create content, content snippets, and then reuse them over and over again, just put them into one of those Social Bee content buckets, and then recycle them over time.
5. Share Promo Videos
Option number five, record a small promo video for your article, you can just pick up your camera or smartphone, put on a tripod, and then record a one minute version of something where you explain what this article is about, and what people can learn. For example, I have an amazing article on my blog, which you can check out, it has over 39 formulas for how to write a perfect LinkedIn headline for any purpose. Whether you’re working in a corporation, you’re self employed, you’re running your own business, you’re a student, you’re unemployed, it has formulas for any purpose, and I’m going to put link down in the description and into the pinned comment below. See this, just this small snippet could have been like a special promo video that I could have published on LinkedIn. And you can create multiple ones of them. Think about what I said before earlier, you can just record a small video, it can be a really short 30 to a minute long. And just summarize one chapter at a time, put everything like into your queue. And then you have like 10 text posts, 10 video posts, you have a post with an attached link, post with an attached picture, text only version ,you have like an article version, and you can re-queue that and then we reagitate, recycle your article multiple times, over many weeks and months. So every time someone new is coming onto your LinkedIn profile, they can rediscover your great evergreen content.
6. Share Article as PDFs
Option number six, you can turn your article into a PDF version and then just upload it as a document on LinkedIn. This is a really great way. Because documents currently get a huge amount of organic reach boost from LinkedIn because they’re trying to promote this content type, hype people up. So if you just can take your article, maybe you can even go to your browser print out and then if you for example, have Chrome ,you can just save it as a PDF document. And then you can just upload this PDF document on LinkedIn. And then someone can just flip through the pages, and you get a much higher organic reach. And then in the description of your document post, you can just share the link to the original article and maybe share some additional resources to some of your other relevant and related articles. So people can then be motivated to check out your blog and look at some of your other creations.
7. Share Audio Snippets
Now option number seven is you can turn your article into an audio book and then share short snippets of your audio book version on LinkedIn. For example, just record yourself with Zoom, and then import this in one of those audiogram tools. For example, I use one which is called Descript. I’m going to put the link in the description down below, which allows you to just basically transcribe the entire audio book and then just select which words you want to share, export as an audio gram and there you have another form of content that you can add to your queue.
Now you have covered all sensory input types. You have people who prefer visual, people who prefer audio, you have text, photos, you have little videos, you have audio snippets, you have people want to read along you have everything possible down to promote your article on LinkedIn. And once you have added all of this into your scheduling tool, you don’t even have to worry about it, you just created it like once and then enjoy years and years of content being rescheduled over and over again in the future. Now this is just one of many tips how you can promote your business on LinkedIn by sharing and repurposing your articles on LinkedIn .