How do you tap into the huge customer base the enormous marketing budget, and the great infrastructure of a company like Walmart without actually being Walmart? Well, stay tuned! you’re going to read about Walmart Market place today. . Anyway, if you’ve ever heard of somebody selling an Amazon or eBay, Walmart Marketplace is very similar. It’s just an online platform that allows you to sell your goods through their platform, which makes is way – way easier than having to handle everything on your own. And in today’s article I’m gonna break down exactly what it is, how to get started, how much it costs, and some pros and cons.
What Is Walmart Marketplace?
Well, it’s an online sales platform that’s fully managed by Walmart. Which means that all you really have to do is just bring your products, and upload them. And then, everything else is pretty much handled by them. You have 100 or over 100 million viewers to see your products through the marketplace, you have Inventory Management that’s handled by Walmart ,you have Sales Reporting that’s handled by Walmart, you have Shipping Fulfillment – if you need it – if you don’t want to store your inventory yourself, you can have them fulfill your orders for you. You have a Secure Checkout process that is all managed in a turn-key solution through Walmart.
An obvious advantage to using a platform like that, is that you don’t have to build your own shopping cart. You really just piggy bag off of Walmart’s infrastructure and their viewership. And all of that makes it way easier than having to get your own shopping cart, get your own audience. I mean nowadays with shopping cart solutions ,it is a little bit easier. But just having that reach, that audience, is huge! And the first thing that you might be wondering is that “How much does this actually cost?“
How much does this actually cost?
And, the good thing about Walmart Market place is that there is a big advantage over Amazon’s Marketplace ,which is that you don’t have to pay monthly fees. I think Amazon charges maybe $0.99 to $39.99every month. But Walmart ditched all of those monthly fees so you don’t have to pay any flat fees on a monthly basis, or any setup fees. You only pay a percentage of the sale which ranges from 8 to 15%, depending on what you sell. We have a detailed list of that actually in an article that we wrote about Walmart Marketplace -you can probably find that on their website . If you decide to use their fulfillment services, which is basically a way for them to ship your inventory for you, which would essentially mean that they would store your inventory in their own warehouse and then, package it and ship it all for you so you don’t even have to worry about the shipping part, you will have to spend a little more on fulfillment services.
But the cost of that is nominal compared to how much of a benefit it is to you. You can reach out to them to find out how much those fulfillment services actually are. From what I know, they use a third party called Deliver and they have their own in-house fulfillment called Walmart Fulfillment Services. I think both of those would require you to reach out to them to get a quote to find out exactly how much it’s gonna cost. So one other important question related to fees and money is “How often am I gonna get paid?” Based on their website, Walmart says that they deposit Funds every two weeks. So, every 2 weeks you can expect to get a deposit into your account – depending on how much you sold – if probably a batch amount. So it would probably be every 2 weeks, you get an x amount of money and then, every 2 weeks you get another x amount of money.
It’s not on a daily basis, it’s not on a real-time basis. So just keep that in mind. Now that we’ve talked about the fees, let’s chat about How you will get started selling on Walmart Marketplace. I think the first thing that you should definitely look into is that “Which products are prohibited?” So you can’t sell Alcohol you can’t sell Tobacco or firearms, you can’t sell adult products. There’s a long list on their website of products that you cannot sell, that are prohibited. And we actually have it too, linked down in the comment section of this article, below, written down in our article is a full list of the prohibited items that you cannot sell on Walmart Marketplace.
So now that you actually have a product that you actually can sell, you can go to their website and there’s a button called “Request to Sell” which is an apply button ,it’s an application process that you have to through. It takes about 10 to 15 minutes and you have to go through the whole thing at 1 time. What they are gonna want from you is a business Tax ID number, a W-9, W-8, or an EIN verification. If you are in business, you should probably know what those are. They’ll need your physical address, a catalog integration method, which basically means How are you gonna import your catalog into Walmart Marketplace?
And there are multiple ways that I’ll cover later in the article. And then you’ll just need to know your catalog size, and what categories they are so that you can start to organize your inventory. And speaking of catalog, just get prepared early on, identify how many products you that you have in inventory, write them all down ,have your categories split up, different products, different sizes… Have all of that laid down and mapped out before you decide to apply and get started with Walmart Marketplace. Then you’re just gonna have to write down your Shipping policy; your return policy if you already have them, if you’re already an eCommerce seller or a retail store, you probably already have a shipping and return policy.
But you do have to tweak them a little bit based on Walmart specifications. I know that they require a thirty day minimum refund time period, for all of their Walmart Marketplace sales, and so you have to probably tweak it a little bit just to fit their restrictions. Once you have all of that setup, then you want to start adding your products into Walmart Marketplace. And there are multiple options to do that. The first one is because they have such a wide range of products ,on Walmart themselves, they already have a huge database of specifications for different products.
So they actually have a really easy feature called Setup by match which essentially means you add just a few basic features about the product and then they’ll try to find another product that’s very similar in their inventory and match all the specifications for you. So, you don’t even have to write down the full specs of that product. If for some reason “Setup By Match” doesn’t work out for you, they can’t find a duplicate that has all the specs for you, Then you’ll just have to add those specs yourself.
The next option for all my tech-savvy folks ,is just to use an API Integration Method. An API is essentially kind of a code pipeline between your inventory and Walmart Marketplace. So it makes it much easier for you to just quick and bulk import all of your products into Walmart Marketplace. As long as you understand what APIs are and you know how to operate them, and you have the tech-savviness to do it, you might as well do it ’cause it’s a lot quicker.
Option #3 is to Integrate with a Third-Party App, like Shopify. If you’re already running a Shopify shopping cart and your inventory is already uploaded to Shopify, then all you really have to do is to integrate with Walmart and they have a direct integration. They’ll pipe all of your products into Walmart Marketplace. Boom – Easy! And it isn’t just Shopify that they integrate with, they integrate with multiple shopping carts, they integrate with Big Commerce, they integrate with so many other shopping carts. So, it isn’t just Shopify that they integrate with, go check out their integrations. More than likely, they have some sort of integrations between whatever it is that you’re operating now. which should make your life way easier.
And the final option is – if you don’t want to deal with it or if you have a massive amount of inventory ,And it’s just gonna be overly complicated, you can actually hire full-service providers that are listed on the Walmart Marketplace’s website, that will handle all of it for you from A to Z. You don’t even have to worry about it. I don’t know how much they charge but it’s probably more than if you were to do it yourself, though. Just keep that in mind. Once you’ve uploaded all our products, next up is Shipping. You have to consider how you are gonna ship. You either gonna ship in-house, which means you are gonna ship out your products yourself, or you’re gonna use Walmart’s Fulfillment Services. Whichever option you go with, you still get the benefit of Walmart’s two-day shipping service. Similar to Amazon’s Prime, it’s just Walmart’s way to compete with them – trying to get those packages out quicker.
If you decide to ship your products yourself ,you cannot use any other branded packaging other than non-branded packaging or Walmart’s packaging. So you can’t pack your stuff in an Amazon box and unfortunately to ship out your Walmart’s Marketplace products. Alright, it’s important to hear what other people have said about Marketplace. You wanna hear other user reviews.
What the Pros and Cons are
So I’ve broken those out for you, I’ve done a bunch of research online to read different reviews of other users that have actually used Walmart Marketplace and I’ve come up with some patterns of Pros and Cons.
And the Pros are
No ongoing fees – monthly, fixed monthly fees or that are ongoing. Clearly, you have to pay a percentage of the sale every time you make a sale but they are no ongoing fees so if you stop selling for a few months you’re not actually gonna incur any other cost. There a no limits on listings. You can lists as many products as you want. You have a huge audience, above 100 million people to display your products to. And they are multiple integrations. Like I mentioned before, with Shopify, Big Commerce, and so many more.
So what are the Cons?
Well, we’ll start with Price controls first Walmart makes sure that all sellers are very competitive with their pricing. So, they actually control the kind of pricing that you can use for your products. If it’s too high, they might restrict you or limit you and require you to owe r your price to be competitive. The strict shipping and return policies area big con for a lot of people, the fact that you can’t use a branded box (and if you douse a branded box it has to be a Walmart branded box is a big con for a lot of business sellers),and the 30-day mandatory window for returns is a turn off for a lot of people too.
And the last con is that, despite having alot of integrations, some of those integrations can be buggy. Which means that let’s say, for example, you try to connect Shopify with Walmart Market Place, this is JUST an example, I’m not saying it is exactly like this but there is a possibility that there might be some bugs in that integration. Which means that maybe during the import processor export process, some of your inventory doesn’t get transferred into Walmart Marketplace- or it gets transferred incorrectly. So, apparently, there’s a pattern of buggy integrations when it comes to Walmart Marketplace and a third-party App.
So. I’ll wrap it up today with Is Walmart Marketplace Right For Your Business? And the real answer is that it depends. I mean, there’s less competition than Amazon ,that’s for sure. The fact that there are no monthly fees is a big draw for a lot of people. But ultimately, the only way to really find out if it’s really right for you it’s to test out. You’ll just have to list your products, run a few tests. Find out if it’s profitable for you and infit is – if you’re actually making a profit, then of course, it’s right for you. That’ll be perfect for you. So that’s it for my article today, A really simple and easy look at Walmart Marketplace and whether it’s right for your business, how to get started, what the fees are, all of the basics covered in today’s article.